Reading Time: 5 minutes Businesses constantly seek new, creative ways to organize their marketing initiatives and increase efficiency in today’s fast-paced digital marketplace. In this respect, marketing automation tools have changed the game by offering many advantages that can support organizational growth and success. The many advantages of marketing automation tools and how they can alter your marketing strategy… Continue reading Marketing Automation for B2B: Strategies to Win in the Business World
Marketing Strategies
Benefits & Challenges of Performance Marketing
Reading Time: 6 minutes Table of contents Introduction How Do You Define Performance Marketing? What Makes Performance Marketing Unique? How Can Performance Marketing Be Measured? Some of the key metrics and KPIs frequently used in it are listed below Cost-per-click (CPC) The cost per impression (CPM) Cost Per Sale (CPS) Cost Per lead (CPL) Cost Per Acquisition (CPA) Building… Continue reading Benefits & Challenges of Performance Marketing
