Festivals and India have a strong relationship that will always exist. There are numerous holidays, including Deepawali, Eid, Christmas, Patet, and Holi. India is distinguished by its cohesion, diversity, and variety. Shopping is a necessity for all festivals regarding the market in India. People set aside time to plan their budget and shopping schedule for a celebration. Their family’s financial situation, status, and other limitations influence their shopping preferences. The common festive season shopping trends for Indian consumers, however, include buying clothing, gold, electronics, cars, homes, and decorative items.
Going back to when we used to buy at the market or a specific shop, the concept of shopping has changed significantly over the last few years. To find the right product for you, the trend is to check out products online, compare them using website comparison tools, look for any available coupons, and look into return policies. Digital marketing is all about doing that. It is an all-encompassing phrase that covers a wide range of duties and activities, without which it is impossible to think of comfortable lives.
Despite the current economic crisis and slowdown, India’s M&A industry has spent an average of 8–12% more than the previous year on advertising and marketing strategies, particularly during this festive season. Investors benefited significantly from the corporate tax rate’s decrease from 30% to 22%.
According to industry experts, digital spending is anticipated to rise by 12 to 15% during the holiday season. Creative digital agency is essential, and so many trends are developing. We want to talk about the latest developments in the best digital marketing services as 2024 comes to a close.
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Brands’ Festival Marketing Strategy To Harness Digital Power
How can brands transition from existing to succeeding based on seasonal marketing strategies? Here are some festival marketing strategies that brands can rely on for the upcoming holiday season:
Produce All Types of Holiday Content
Making festive content of all kinds, from blog posts to social media contests, is the most straightforward and crucial strategy of them all. Ensure they are all perfectly coordinated so that each form points toward the other, increasing visibility. For instance, run a similar social media campaign to promote your digital campaign about holiday deals. Make a series of social media blog posts or status updates that highlight the holiday season and how your brand can enhance users’ joy.
Employ Email Marketing and Remarketing
4 out of every 100 visitors abandon a website after browsing it for 96% of the time. Here, email marketing and remarketing ad campaigns can save the day. Send a follow-up email to entice customers to complete the purchase if they provide information but still need to check out. Users who visited your website but took no further action are the focus of a remarketing ad campaign. Analyze the behavior of your target audience by limiting it. Discover what made them rethink the purchase, then use practical solutions to persuade them to give it another shot.
Adopt Video Marketing:
You must use video marketing! These statistics demonstrate that 45% of people watch more than an hour’s worth of Facebook or YouTube videos each week. Video is cited as having the best ROI by 51% of marketing professionals worldwide. Compared to text and images taken together, it generates 12 times as many shares. An introductory video lasting one minute can launch your entire holiday digital campaign. Videos can help your business communicate with customers in a way that encourages them to pay attention. To have an impact that lasts, make compelling videos!
Appeal to Buyer Emotions:
The holiday season is the best time of year to observe consumers at their most favorable! It is the ideal time to arouse their emotions because of the palpable anticipation. Emotional appeal must come first in your digital marketing strategy during festivals. Ensure your messaging reaches the audience and inspires them to interact with your brand. Post motivational messages on social media, and use employee celebration videos to show followers how your company is a family. Reminiscent messages are the best choice to stir up strong feelings!
Launch Early with Your Digital Campaigns:
Making preparations for your plans never hurts! Your target market should be considering your brand and products long before the festivities get started. Start working on a seasonal marketing campaign in early September or early October. Some shoppers prefer to shop early, while others prefer to shop at the last minute. You can reach both audiences using this tactic. Send out holiday ads and special offers in advance to entice early shoppers. The success of the campaign will increase with an earlier launch.
Give Them Holiday Discounts:
A slight reduction can go a long way! Gifts for the holidays are currently being searched for online as a marketing strategy. All throughout the holiday season, highlight special offers and discounts to draw customers in. Buying gifts for friends and family comes first for the majority of shoppers. That is not to say they will not buy themselves a thing or two, or even five, if they are on sale. This may encourage customers to learn more about your company and purchase your goods. Prepare those rewards because the holiday season is more about giving than receiving.
Use #HashtagItAll:
Take advantage of hashtags’ popularity and usefulness across all channels, especially Twitter and Instagram. Your product offerings and holiday promotions can generate more buzz. Additionally, giving customers their hashtags will make it simple for you to track user-generated content. Request that they use it when sharing your blog posts, Instagram stories, or YouTube videos on their social media accounts so that you can track all of the campaign-related content in one place. Do not let creativity undermine the cause; keep them pertinent and precise.
Set up Events and Virtual Tours:
Large-scale in-person events have been avoided like the plague ever since. To their right, many people are still on a voluntary lockdown. Virtual events in recent years have been a massive boon for digital marketing. Customers become more engaged and enthusiastic about your brand, thanks to them. You can give them a virtual tour of your store filled with your products, introduce a new collection or range, or hold an open Q&A session. Choose your brand’s best strategy, then go for it!
Work Together With Influencers:
The undivided focus of a sizable following is currently focused on well-known social media influencers. They are very active online across many social media platforms. Devoted followers hold them in high regard and regard them as knowledgeable authorities and reliable information sources. Influencer marketing is a fantastic way to capitalize on the trust their target audience places in them, raise brand awareness, and ensure that the influencers on our platform get the visibility they deserve.
Conclusion
To swing the balance in their favour, the holiday, as mentioned above, marketing strategies for big and small businesses will be essential! Today’s brands should take advantage of the power of digital platforms.
Published: October 12th, 2023
