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How Does Podcast Marketing Work?
Creating and implementing a strategy are essential components of podcast marketing to grow your audience. Too frequently, people have unrealistic expectations for immediate results, and when they do not materialize, their motivation to continue dwindles.
Let us step back and assess a podcast’s foundation before diving into our top promotion techniques. We will start with the two factors that affect podcasting the most: time and high-quality content.
How to Create Marketing Strategies for Podcast Promotion
Now that you have learned the basics of podcasting, you can market your podcast using specific techniques.
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Utilize The Audience of Your Guests
Most podcasters can relate to the difficulty of starting to grow their audience. Based on your topic, pick your guest. Once you know what will most likely draw in visitors, you can use that information to your advantage. After that, they can participate in your program. Once you have done that, leverage your visitor’s network to increase your reach. Finally, promote the guest’s appearance in your podcast advertising as much as possible. If you make it simple, like creating promotional content or material for them to post on their networks, most guests are eager to help you promote their episode.
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Use Social Networks to Promote
Creating promotional content is a great way to increase your and your visitors’ exposure. It is a best practice for podcast marketing that expresses gratitude to your guests and incentivizes them to leave comments on your show. It can increase the chance of landing a highly sought-after guest and generate referrals for new visitors.
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Make Available at Least Three Episodes on The Day of Launch
Create at least three episodes of your podcast before launching it if you have not already. New listeners will likely not become invested in your show and will only pay attention if you have a few episodes for them to sample.
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Create a YouTube Video Using the Audio
In today’s world, where so many people browse YouTube and conduct their searches, making a podcast into a YouTube video can help you gain more viewers. Additionally, people favor videos over podcasts.
However, it is regarded as one of the key strategies for drawing viewers or listeners to your channel.
One of the most straightforward ways to upload audio to YouTube is to convert it into a YouTube video. Additionally, you can include a customized video, images, links, and content that makes it seem interesting.
These new viewers can view these videos, form an opinion about your podcast, and choose to subscribe to it. This will increase the size of your audience.
Read more about: Video Marketing a Powerful Way to Engage Audiences
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Transcribing the Audio
It may take longer to complete the transcription, especially if your episodes are at most an hour long. The situation will only get worse by adding more people. Automatic podcast transcription and content repurposing to reach new listeners can save you time and effort. Transcripts enhance your podcast’s searchability and allow search engines to index it for better ranking in search results.
It is an example of how you can get more done with less by repurposing existing content. Articles, show notes, and social media posts improve the chances that people will find your website in search results. Additionally, people who have hearing loss can access the content more easily. Automated transcription of podcasts into text is a better way to make the most of your content and attract new listeners.
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Hold a Raffle Competition
Giveaways and competitions can boost community spirit, boost participation, and even strengthen ties within the group. Planning a giveaway for your podcast listeners is a great podcast marketing best practice to make them feel important.
Setting up a giveaway for a podcast is easier. Brands, professionals, and content producers frequently use well-liked social media platforms. They advertise new episodes here, engage with their audience, and frequently get comments from online viewers. They plan giveaways and promotions for their listeners using social media because of this.
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Find Allies Who will Mention You
After the episode has been released, contact anyone you mentioned on your show, including brands. You can ask them to share your show on social media by removing the quote in which you mentioned their product. Normally, only affirmative statements will accomplish this.
Avoid these Mistakes When Using Podcast Marketing Techniques
Throughout their careers, podcasters will all make mistakes. Knowing these mistakes exist is the best way to prevent them. By doing this, you can make sure that you take all reasonable precautions to prevent making these errors.
We have listed six common blunders you should avoid while podcasting and easy solutions to help you avoid them.
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Not Sticking to a Plan
It would be best to always strive to maintain consistency in your podcast. Since you will always have continuous uploads with enough content, having a detailed plan before launching your podcast will ensure that.
Additionally, you will have a focused niche for your topics. However, many podcasters need to take the time to prepare before they start.
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Excessive Advertisement
Including excessive amounts of advertising in podcasts is another error to avoid. The attention of their listeners is ultimately sold to advertisers as a result. It is advantageous for listeners, hosts, and advertisers when paid advertisements are posted properly.
You risk offending your fans if you use numerous ads or if the ads are irrelevant to the audience. Therefore, they might stop responding to your show in the future.
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Creating a Difficult-to-find Podcast
The issue is not always that the podcast is bad; occasionally, people cannot access it. Ensure your podcast can be found easily through directories like iTunes, Google Play Music, and Stitcher to prevent this.
Your podcast’s description, design, and reviews should also be engaging. Remember to ask for feedback from your viewers regarding how much they enjoyed your episodes. It is important because many listeners use it to discover new music.
Fortunately, you have access to a wealth of tools that can help you steer clear of any initial problems. It is important to note that many of these mistakes present podcast beginners with priceless learning opportunities. Additionally, they can enhance the sound of your debut episode.
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Making Use of Subpar Audio
If the sound is good, many viewers will continue watching the program. The background noise may be too loud, a little hazy, or overpower the episode. You should spend some money on a high-quality microphone that will be relatively inexpensive.
Note: If you can capture high-quality audio, you can help your guests and podcasters who have just begun producing episodes by providing them with this information by emailing or calling them before the show.
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Failing to Gather Subscriber Email Addresses
Gathering email addresses from listeners can be very helpful for podcasters. A vital line of communication between you and your listeners is via email. This tool can request feedback, deliver updates, and more. Collect emails as your podcast website is launched to start building your email list.
It is significant to note that email collection has many benefits. Additionally, by not gathering people’s (listeners’) emails, you need to utilize this marketing and commercial resource to its full potential. So consider beginning an email collection to help improve your future opportunities.
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Not Understanding Your Audience
Understanding their audience is one of the biggest mistakes podcasters make. It would be best if you categorized the listeners of your show into different groups so that the content, posting schedule, and guest profile can be adjusted accordingly.
After determining their target audience, podcasters can concentrate on niche topics catering to their needs. Therefore, make sure you can distribute the episode. Furthermore, this is preferable to covering a broad range of subjects that might interest some listeners.
Conclusion
A promising podcast requires unending efforts, tolerance, and perseverance to maintain momentum and attract devoted listeners. It would be best if you planned your marketing strategy; we are here to assist you in getting started.
One of the key elements needed in every marketing field is the ability to persevere through difficult times. We have provided you with a list of tried-and-true strategies to assist you in creating your promotional techniques, but only some strategies can guarantee that they will make you go viral. It will aid your search for new listeners and encourage them to explore further with you.
The following quick advice will assist you in planning your podcast marketing strategy and promoting your podcast:
- Before releasing your podcast, build an email list or a list of listeners.
- Make 3–5 podcast episodes before launching.
- Select the launch date.
- Ask for listeners and commenters in an email to your mailing list.
- Release fresh episodes consistently.
Published: October 5th, 2023
