Reading Time: 6 minutes Table of contents Introduction How Do You Define Performance Marketing? What Makes Performance Marketing Unique? How Can Performance Marketing Be Measured? Some of the key metrics and KPIs frequently used in it are listed below Cost-per-click (CPC) The cost per impression (CPM) Cost Per Sale (CPS) Cost Per lead (CPL) Cost Per Acquisition (CPA) Building… Continue reading Benefits & Challenges of Performance Marketing
