Reading Time: 4 minutes Developing a strong brand is important for any business to prosper in the fiercely competitive market of today. Trust and customer loyalty are also fostered by a well-established brand, which helps you differentiate yourself from the competition. But developing a strong brand takes time; it involves meticulous preparation, constant execution, and in-depth knowledge of your… Continue reading Brand Building 101: Essential Principles for Success
performance marketing
Benefits & Challenges of Performance Marketing
Reading Time: 6 minutes Table of contents Introduction How Do You Define Performance Marketing? What Makes Performance Marketing Unique? How Can Performance Marketing Be Measured? Some of the key metrics and KPIs frequently used in it are listed below Cost-per-click (CPC) The cost per impression (CPM) Cost Per Sale (CPS) Cost Per lead (CPL) Cost Per Acquisition (CPA) Building… Continue reading Benefits & Challenges of Performance Marketing
