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Struggling to get the most out of your digital advertising? We have the solution!
Traditional digital ad buying is less effective due to increased competition and poor targeting. Varun Digital Media’s programmatic advertising services provide real-time optimization and precise targeting, ensuring maximum ROI and better campaign performance for your business.
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Programmatic advertising is the automated process of buying and optimizing digital ads using artificial intelligence. It uses real-time data, ML, and algorithmic decision making to place ads across platforms like display, mobile, video, social media, and CTV. Programmatic ads are delivered instantly to the right audience based on behavior, intent, and context rather than relying on manual insertion orders or human negotiations.
AI-powered systems automatically adjust bids to ensure the most efficient use of your ad budget, optimizing performance in real-time.
Multi-Channel Reach— Place advertisements on mobile devices, on the web, on videos, and on OTT and CTV platforms.
Increased profit from the campaign and reduced wasted money— spent less on advertising.
Conduct targeted ads using first-party, third-party, and contextual data.
Boosts engagement by enhancing audience segmentation.
AI dynamically adjusts bids to reduce costs and maximize performance. With every spend, your campaigns gain more impressions and conversions—without overspending.
Create ad campaigns for social media platforms, programmatic display advertising, OTT apps, and even CTV.
Provide ads on different devices with the same theme.
Access real-time dashboards to monitor campaign performance, user behavior, and conversions.
These insights help make changes and optimize campaigns that improve ROI.
Manual ad buying is outdated and inefficient.
We replace it with high-quality, automated ad placements that increase engagement and drive consistent conversions.
Manages programmatic campaigns across multiple channels with centralized control (DV360) and automated media buying.
Automated bidding and audience data powered by artificial intelligence.
Automates ad placement across various platforms, streamlining the media buying process for cross-channel visibility.
Focused on programmatic ad buying for e-commerce.
Tracks performance and monitors events.
Conversion rate optimization tools that provide heatmaps and behavior tracking to enhance user experience.
More than a decade of experience in programmatic advertising.
Deep expertise in AI-powered ad automation and strategic targeting.
We use integrated AI tools to gain audience insights and optimize ad spend.
Budgets are allocated to maximize effectiveness and minimize waste.
All ad spending and associated costs are transparently reported—no hidden fees.
Track campaign performance in real time through clear, intuitive dashboards.
Campaign optimization for ROI improvement is consistently preset.
B2B – Ad expenditures geared to decision-makers within the company.
E-commerce – Personalized targeting increases product visibility and drives more sales across digital channels.
Local Stores – Geo-targeted ads attract nearby customers and increase in-store or local service ROI.
Media and Entertainment – Content advertising on CTV/OTT.
