Programmatic Advertising

Programmatic Advertising Automate, Optimize & Scale

Struggling to get the most out of your digital advertising? We have the solution!

Traditional digital ad buying is less effective due to increased competition and poor targeting. Varun Digital Media’s programmatic advertising services provide real-time optimization and precise targeting, ensuring maximum ROI and better campaign performance for your business.

What is Programmatic Advertising?

Programmatic advertising is an automated process that is powered by artificial intelligence to purchase and optimize digital ads as they are displayed. This comes with the utilization of sophisticated data analysis and machine learning in automating the placement of ads on different channels, such as social media and CTV, display videos, and even programs on the internet.

Programmatic Advertising Company

Why do businesses need a programmatic advertising company?

Here are a few reasons:

Automated & Real-Time Bidding - AI-based modifications of bidding over optimal spending of funds.

Multi-Channel Reach— Place advertisements on mobile devices, on the web, on videos, and on OTT and CTV platforms.

Increased profit from the campaign and reduced wasted money— spent less on advertising.

Key Benefits of Programmatic Advertising

Conduct targeted ads using first-party, third-party, and contextual data.

Boosts engagement by enhancing audience segmentation.

AI adjusts bids for better cost control in advertising program solutions.

An increase in conversions and impressions is observed with every spending.

Create ad campaigns for social media platforms, programmatic display advertising, OTT apps, and even CTV.

Provide ads on different devices with the same theme.

Real-time analytics can now be accessed through dashboards.

Apply fundamental changes for campaign optimization based on the analytics provided.

Manual ad buying has proved to be inefficient and should be removed.

Show high-quality and effective ads that will boost engagement and have a high contribution to conversions.

Programmatic Ads Benefits

Our Comprehensive Programmatic
Advertising Services

image
image

Campaign Strategy &
Planning

  • Planning requires comprehensive research of the market with competitors.
  • Consider the business goals and plan a specific programmatic advertising strategy.
  • Structured ads to capture a broad audience across several channels.
image
image

AI Demographic
Targeting

  • Consolidate first- and third-party data with contextual data.
  • Use geolocation, behavior, and lookalike segmentation.
  • Implement strategies for retargeting users already interested.
image
image

Budgeting &
Auto Bidding

  • Implement real-time bidding (RTB) with AI-assisted control.
  • Allocate the advertising budget intelligently across multiple platforms.
  • Adjust your bid to the performance of the advertisement to reduce costs.
image
image

Multi-Channel
Ad Placement

  • Automated display advertising for mobile and web pages.
  • Advertising on Connected TV (CTV) and Over-the-Top (OTT) platforms.
  • Automated social media advertising on Facebook, LinkedIn, Instagram, and TikTok.
  • Strategies for native advertising and sponsored content.
image
image

DCO & A/B Testing

  • Creative custom ads for different audience groups.
  • A/B tests for further refinement of the copy and the design.
  • Personalized ads through the use of artificial intelligence.
image
image

Retargeting &
Journey Mapping

  • Retargeting on the site is based on the actions of the user.
  • Predictive targeting using AI for increased likelihood of conversion.
  • Advertising in parts to develop the potential customer further.
image
image

Performance Tracking & Analytics

  • Campaign monitoring through real-time data dashboards.
  • Actionable insights on a weekly and monthly basis.
  • Improved results through constant AI optimization.
image
image
Campaign Strategy &
Planning
  • Planning requires comprehensive research of the market with competitors.
  • Consider the business goals and plan a specific programmatic advertising strategy.
  • Structured ads to capture a broad audience across several channels.
image
image
AI Demographic
Targeting
  • Consolidate first- and third-party data with contextual data.
  • Use geolocation, behavior, and lookalike segmentation.
  • Implement strategies for retargeting users already interested.
image
image
Budgeting &
Auto Bidding
  • Implement real-time bidding (RTB) with AI-assisted control.
  • Allocate the advertising budget intelligently across multiple platforms.
  • Adjust your bid to the performance of the advertisement to reduce costs.
image
image
Multi-Channel
Ad Placement
  • Automated display advertising for mobile and web pages.
  • Advertising on Connected TV (CTV) and Over-the-Top (OTT) platforms.
  • Automated social media advertising on Facebook, LinkedIn, Instagram, and TikTok.
  • Strategies for native advertising and sponsored content.
image
image
DCO & A/B Testing
  • Creative custom ads for different audience groups.
  • A/B tests for further refinement of the copy and the design.
  • Personalized ads through the use of artificial intelligence.
image
image
Retargeting &
Journey Mapping
  • Retargeting on the site is based on the actions of the user.
  • Predictive targeting using AI for increased likelihood of conversion.
  • Advertising in parts to develop the potential customer further.
image
image
Performance Tracking & Analytics
  • Campaign monitoring through real-time data dashboards.
  • Actionable insights on a weekly and monthly basis.
  • Improved results through constant AI optimization.

Advance Trade Desk - Automation We Use

Google Display -

Automated (DV360) manages multiple advertising channels through programs.

The Trade Desk -

Automated bidding and audience data powered by artificial intelligence.

Adobe Advertising Cloud -

Automated ad purchasing and buying across different media platforms.

Amazon DSP -

Focused on programmatic ad buying for e-commerce.

Google Analytics & Tag Manager -

Tracks performance and monitors events.

Hotjar & Crazy Egg -

conversion rate tools that include heatmaps and user behavior tracking.

Advanced Ads Tool

Why choose Varun Digital Media for
Programmatic Advertising?

Programmatic Advertising Campaigns

Certified Experts

More than a decade in programmatic advertising campaigns.

Strong know-how in AI-assisted ad automation and targeted relocation.

Data-Driven & ROI-Focused Approach

Audience insights and analytics using integrated AI tools. Reserved expenditure for advertising purposes, such as reaching the optimal effectiveness of advertisement spending.

Pricing and Performance Reported with No Concealed Charges

Ad expenditure in every detail, along with advertising charges, is available free of concealed charges.

Tracking dashboards provide insightful campaign progress and live updates.

Campaign optimization for ROI improvement is consistently preset.

What sectors take advantage of programmatic advertising?

B2B advertising

B2B – Ad expenditures geared to decision-makers within the company.

icon image

E-Commerce – Sales increase when marketing to individuals is targeted.

icon image

Local Stores – Advertising meant for specific locals improves ROI.

icon image

Media and Entertainment – Content advertising on CTV/OTT.

image

Frequently Asked Questions

It means buying and selling online ads through automated systems. It relies on data to target the appropriate audience at the right time with minimal human involvement.

Programmatic display advertising utilizes algorithms to purchase ad inventory in real time through ad exchanges. It provides ads depending on audience data, improving for better engagement and ROI.

It has efficient targeting, greater accuracy, and instant improvements to campaigns. It allows advertisers to access pertinent individuals at scale, increasing the probability of generating conversions.

With RTB in programmatic advertising comes the option of competing for advertisement space in real-time, where the highest bidder wins. That ad placement will happen during milliseconds, which allows the best ad to be viewed.

The difference is that programmatic advertising uses a broader spectrum of advertisement platforms and exchanges, unlike Google Ads, which is one of the understudied programmatic platforms focused on Google networks. Each of them bought automatic advertisement placement.

Well-known platforms for it include The Trade Desk, MediaMath, and Google DV360. These platforms provide advanced targeting, analytics, and inventory management tools.

The cost of it differs depending on elements like target audience, ad format, and bidding strategy. Costs are usually determined by CPM (cost per thousand impressions) or CPC (cost per click).